We were tasked with building a new backlink profile for Mercedes specialist Dronsfields that would boost awareness and natural search traffic.
After previous bad experiences, the client wanted a whiter-than-white approach that would build high-value, PR-based links.
We challenged students at Manchester Metropolitan University to select a piece of scrap metal from Dronsfields and turn it into a piece of art.
The task – a spin on TV’s Scrapheap Challenge – involved turning the scrap into a sculpture. The finished sculptures were exhibited and auctioned off, raising funds for partner charities.
Local press, students and charity representatives were all invited to the auction, and the event generated coverage both online and in traditional print media.
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]