In the final part of a tri-series of interview blogs, Tecmark’s Director of Search, Stacey MacNaught, talks about finding the right people for her team and the challenges of recruiting in the industry.
“Everyone who does SEO knows they need to get links. I can’t describe what it is, some people just get it.
“They can understand the customer journey and how they can solve the problem through search and content. They know and understand what search phrases a customer is using.
“Others will never get it. We want people who have that instinctive understanding.”
Read more: Trio of new faces at Tecmark
“Recruiting in the SEO industry is really tough.
“If you’ve got two years experience you can almost walk in to a senior role, which seems to be the case in digital but not in any other industry. If you went for a senior job with two years experience in any other industry, you’d be laughed out of the place.
“We prefer recruiting junior staff who have got the skill set and instinct to be successfully, and we can then train them and teach them the theory behind SEO and what we do.”
Read more: Tecmark set for six new recruits
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
The chances are if you’ve come across Tecmark, you’ve encountered Rich. He is the key link between clients and the operations team. Formerly with Yell.com, Rich was also part of Trinity Mirror’s first digital marketing team.Visit Richard's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]