In the run up to the festive retail frenzy, we’ve undertaken research that shows the extent to which mobile devices are starting to take over our purchase behaviour.
Our study, carried out in conjunction with Onepoll, asked a number of questions to smartphone owners across the UK and indicated a clear change in the attitude of the UK public to purchasing via mobile devices.
Some of the headline stats which came through in the research were:
These figures represent a huge potential shift in recent years.
According to research conducted by Foolproof, only 24% of people undertook showrooming over Christmas 2012 – so we’ll be set for record-breaking growth in this trend once the dust settles on Christmas 2014.
The survey also showed some interesting regional differences in mobile purchasing habits.
The data the survey has produced shows the extent to which mobile devices are transforming consumer purchase habits, either directly as the purchasing device, or indirectly through showrooming.
The opportunity for retailers to get their multi-screen strategy right has never been greater, and at the same time the threat for those that don’t has never been as severe.
If you wish to get access to the full data gather through the survey then please contact us and we will be in touch.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]