In recent years, we’ve seen Internet shopping growing at a phenomenal rate. From big high street retailers to businesses that do all their trading online, the growth of e-commerce has provided a valuable new revenue stream in almost every customer-facing industry. And the companies that have best understood what constitutes a good online shopping experience […]Read more
May 29, 2012 by Guest contributor in Search
We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of […]Read more
May 1, 2012 by Stacey MacNaught in Apps
Before I start, I should probably just confirm that the statement made in the title of this blog post has absolutely no factual or medical backing whatsoever. Just want to clarify that in case the ASA pop by. It’s giving me a headache, though, that’s for sure. Since the whole default encrypted search for signed […]Read more
March 20, 2012 by Stacey MacNaught in Search
[Update – 9th November 2012] Google has made the attribution modelling tool available to all users. This enables much quicker and sophisticated analysis of assisted conversions data. With the shiny new Google Analytics interface came several new features including real time Analytics and Assisted Conversions. While there’s no doubt the former is hugely important in assessing […]Read more
March 12, 2012 by Stacey MacNaught in Search
SEO and PPC – Easily Measurable Discussing SEO and PPC campaigns with prospective new clients involves forecasting return on investment. It involves demonstrating exactly what a client could expect to get and estimated time frames for this (based on previous experience). Performance is very clearly and easily measurable. If SEO and PPC campaigns are there […]Read more
February 10, 2012 by Stacey MacNaught in Search
We blogged a while back on Google’s ridiculous infuriating stupid controversial decision to make encrypted search the default for signed in users and hold back referring keyword data from organic search. You can read that here. A few months on and we have had some time to fully assess the situation. Reports on various blogs […]Read more
January 4, 2012 by Stacey MacNaught in Search
Smartphone uptake has been phenomenal in recent years. As a society we’ve simply become accustomed to having the Internet in our pockets. We expect it. We expect to be able to check train times, look up cinema times and even shop on our mobile devices, wherever we are and at whatever time of day we […]Read more
December 7, 2011 by Stacey MacNaught in Apps and Search
Google’s Analytics blog announced on 18th October that SSL search will be the default for signed in Google searchers. What this means in terms of SEO is that it will be more difficult for people to analyse the effect of keywords in terms of traffic and conversions. This is because for users using SSL search […]Read more
October 18, 2011 by Stacey MacNaught in Search