Get seen! 15 resources for your outreach and content promotion

Content promotion

Promoting your content in an effective, efficient way can be a difficult challenge.

But while few things about content marketing are simple, most can be achieved with a little intelligence and hard work.

Here are 15 of the resources we’ve used as part of our outreach and content promotion process.

Finding contacts

Run by the Media Standards Trust, this not-for-profit website is built to help the public search articles from UK national newspapers by journalist, subject, key word or publication.
Billed as a tool to help “send personalized, relationship-based messages without sacrificing efficiency”, BuzzStream lets you monitor influencers in your industry and then manage your relationships during the content promotion process.
With a database of more than 1.6 million contacts, Cision offers huge opportunities for those involved in outreach. Among its many uses are helping to find individual journalists and influencers by subject or topic, as well as spreading your story through paid distribution of your press releases.
Hey Press
A free search engine to help you find journalists, Hey Press has proven its worth – if it’s used correctly.
We also use – or have used – each of the following to find relevant influencers and journalists for content promotion: PressFarm, FollowerWonk, and Recruit’em.


Influence, by Robert Cialdini
Our search director Stacey MacNaught is one of this book’s biggest advocates. Cialdini explores why people say “yes”, presenting six principles you can work into your future outreach efforts.
Selling Your Story In 60 Seconds, by Michael Hauge
Content promotion involves pitching your idea in the most compelling way possible, and Michael Hauge has produced a detailed guide to doing just that. The lessons in this book can be applied by outreach professionals anywhere.
The PR Masterclass, by Alex Singleton
Alex Singleton is a poacher-turned-gamekeeper; a former journalist who now works extensively in PR. And he calls on that experience to offer expert insight and guidance in this well-received book. It’s well worth a spot on your bookcase.

Press release distribution

As well as offering press release distribution, PressAt also present 33,000 UK subscribers with customised news alerts. Their reach could be very valuable in your outreach process.
This site is a way of delivering your press release to “3,500 of the most visited news websites, online services and news aggregators” in the world. You can also target your audience by area, country or continent.

Paid content discovery

When it comes to paid content discovery, it’s worth exploring Outbrain, Zemanta and StumbleUpon Ads.

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