Manchester-based content marketing specialists Tecmark have secured two significant client wins.
Tecmark will work with The Start Up Loans Company, who support loan applications in all regions and industries across the UK, on a range of content marketing campaigns and downloadable resources.
And SwitchMyBusiness.com, an energy comparison site for businesses across the UK, will also benefit from Tecmark’s knowledge and expertise with a data-driven campaign involving interactive content designed to drive an increase in conversions.
The Start Up Loans Company chief marketing officer David English said: “Tecmark’s expertise and understanding of the customer journey, and the role content plays in that, will significantly strengthen our offering.
“We’re delighted to have teamed with them and look forward to working together to deliver some exceptional content over the coming months.”
SwitchMyBusiness.com marketing director Phil Windas said: “SME businesses are in a uniquely challenging position when it comes to their energy suppliers, but we’re determined to help.
“It’s already been a busy year for SwitchMyBusiness.com, and this partnership with Tecmark makes 2016 look even more exciting.”
Tecmark managing director Richard Heyes said: “Well-executed content marketing is now vital to companies of all sizes.
“We’re thrilled to be able to use our skills alongside those already at The Start Up Loans Company and SwitchMyBusiness.com to further develop their growth and brand visibility.”
Get 123 pages of expert advice straight to your inbox.
About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]
Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […]