Other Smartphones are also available, of course!
We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of stopping.
Mobile commerce is a particularly exciting area of growth. We know all about the role of mobile websites in the ‘research online and buy offline’ process, of course. And this has to be considered and accounted for in any mobile commerce web design and marketing campaign. But what shoppers are also doing, in their droves, is buying from websites right there on their mobile devices. This growth in mobile based online sales is likely to mean that, within 10 years, m-commerce will be worth over £19 billion annually.
We’re mad about mobile and are excited about the growth in m-commerce, so we’re dedicating the entire of May to m-commerce!
Our blog will be busy right throughout the month with contributions from several members of our team, covering a host of m-commerce related topics, including:
So keep your eyes peeled here and on our Twitter, Facebook and Google Plus pages!
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.
Visit Stacey's PageDo you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]