A single order of nearly £8,000 on a smartphone? That’s why you need a mobile-friendly website.

Multi-screen website

“How to make my website mobile friendly?”

That’s the question many panicked business owners will be asking after the latest  major update from Google.

Forget Panda; forget Penguin.

In terms of impact, Google’s mobile update – or “˜Mobilegeddon’, according to The Guardian, The Economist  and a lively Twitter hashtag – looks set to have the biggest effect of any recent algorithm change.

Here’s how Google Trends is showing activity on the search term “˜website mobile friendly’ over the last four years. Notice the panic as April 2015 approached.

Google’s update will only affect search results on smartphone devices, but consider this: 80% of British Twitter users are on their phone and 65% of BBC News visitors are on mobile or tablet devices.

That’s a lot of people using their phone, and goes some way to explaining why the average user picks up their smartphone 221 times a day.

Multi-screen is now a must

At Tecmark, we’ve been banging the multi-screen drum for longer than most.

It’s over four years since we conducted our own research that showed a 4,000% growth in mobile web traffic in an 18-month period.

And when Travelbag asked us to build a mobile-optimised website, there were some startling results.

* The average smartphone order value increased by 71%.
* The smartphone conversion rate almost quadrupled.
* One customer made an order worth £7,773.58 – so if you think people don’t spend big on their phones, think again.

Think how much money you might be  leaving on the table by not having a multi-screen website. We’d bet it’s not a comfortable feeling.

We’d have already argued  mobile-optimised websites are  necessities in modern Britain, but Google’s update has removed any doubt.

If you need help making your website mobile friendly, get in touch today.


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