Five steps on the path to infographic brilliance



By Jordan Yates
 
About 90% of the data our brain receives is visual, which makes infographics a brilliant tool for us to read and retain content.

Here are five elements that are key to making your infographic the best it can be.
 

1. Get the content right

Content is a key  component to any good  infographic.

Great content focuses on the ideal target audience and aims to hit their tone of voice and appeal to them. Once the content is right you can begin breaking that content down and laying out a strong foundation for your design.
 

2. Keep it simple…

The next step is to plan the infographic by either sketching it out or roughly mocking it up on your computer.

Without a good layout, infographics can become messy and mind numbing.

The trick is to not to make it too complex – keep it simple. The user should be able to read through an infographic with ease, and quickly pick out and retain important facts and figures.
 

3. … but break the rules

Nowadays  there are thousands upon thousands of infographics – probably 95% of which are long portrait pieces.

When you approach your infographic, see if there’s any way you can break away from the sea of other infographics and really stand out from the crowd. Can this infographic be animated in any way? Can it be horizontal instead?

As long as the user can still read it at ease, and it’s a manageable length and size, then there are no limits to the visual possibilities of an infographic.
 

4. Be visually  focused

There are plenty of infographics that are more “info” than “graphic”. They end up looking more like a Word document than visual piece of content.

But the perfect infographic will have a good balance of visual and written content. Focus on pulling out the killer bits of content, and make them big elements of your design.

Use to your advantage different fonts or colours from your colour scheme by highlighting specific elements and making them stand out, but keep the info-to-graphic balance in mind.
 

5. Start strong and finish even stronger

It’s  imperative that the headline to your  infographic pulls in your target audience.

Using  questions and bold graphics will bring the reader in and then, as they near the end of the infographic, you’ll need to finish even stronger.

It’s important that throughout the reader’s experience they’re left satisfied and, more importantly, that the  infographic itself has made a memorable impact on them.
 
Further reading
Five ways to butcher your infographic.

 

Yes! Get My Four Free Ebooks Now…





If you enjoyed that article, here are some more you might like:

Tecmark Author Jordan Yates

About the Author

Jordan Yates: Graphic Designer

Jordan graduated from Salford University with a first-class honours degree in graphic design. Since then he’s worked across Manchester, building his experience by working with clients including Kellogg’s. When he’s not designing, he’s usually in the outdoors … or eating … or both.

Visit Jordan's Page
  • Five ways to butcher your infographic

  • Latest from Tecmark


    Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]


    Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.


    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]