Three of our search team spent Friday in Brighton for the twice-yearly Brighton SEO conference. Across 3 different tracks, speakers covered topics including making the most of video, international link building and outreach, optimising for Baidu, Yandex and other search engines and turning a solid idea into a national PR and SEO success story.
I was amongst the speakers covering link building and content production, with a presentation on using low cost data sources as the basis for compelling, brand signal baiting content.
Our slides are available on Slideshare:
Amongst my favourite presentations of the day was Phil Nottingham’s Video Hacks presentation.
Phil Nottingham made some really key points:
It’s definitely worth a read at Phil’s deck from Brighton. As well as some great hints and tips, there are some excellent Memes!
Brighton SEO proved an insightful event, with the three track approach enabling attendees to really get the most out of day and tailor the sessions they attended based on what they wanted to get out of it.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]