This week, we’re collectively over-excited about our new board game. Yes, board game. We’ve had our own shiny version of Monopoly produced. Allow us to show off our very own ‘Link Building Monopoly.’
We’re a bit in love with it.
We listed a load of link building tactics and related activities and tried to put them in some semblance of order of value (harder than you might think). Many hours of debate went into that and there are still things we’d change!
We love the random little leaflet that came with it. Most of it makes absolutely no sense given that we’ve not listed places. But we did have a chuckle at ‘Has Followerwonk got ideas above their station?’
Even the Chance and Community Chest cards are customised with our game’s slogan.
One of the few things everyone agreed on was having paid link farms and automated directory submissions at the bottom of the heap!
We couldn’t customise the ‘Go to Jail’ square, unfortunately. So we had to improvise. Nothing that a printed picture of a penguin and a bit of sticky tape couldn’t fix.
We then narrowed down a huge selection of tools we use or have historically used in developing content, finding linking opportunities or finding contacts to just 4 and made those our train stations
We love it… but I can’t see my Nan being particularly amused if I suggest a game on Christmas Day!
We had the game made through Hasbro’s My Monopoly.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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