Tecmark today launches “˜Writing for the Web’, a free ebook that shows how to make your copy more engaging, more effective and get SEO approval.
Written by Rob Weatherhead, Stacey MacNaught and Neil Barraclough, Writing for the Web is a 32-page resource that offers practical tips and advice to improve your writing.
Designed to help anyone responsible for creating digital content, it includes sections on writing advice, plain English, meta descriptions, header tags, keyword planning and making your content more memorable.
Get 123 pages of expert advice straight to your inbox.
About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.