We were tasked with building a new backlink profile for Mercedes specialist Dronsfields that would boost awareness and natural search traffic.
After previous bad experiences, the client wanted a whiter-than-white approach that would build high-value, PR-based links.
We challenged students at Manchester Metropolitan University to select a piece of scrap metal from Dronsfields and turn it into a piece of art.
The task – a spin on TV’s Scrapheap Challenge – involved turning the scrap into a sculpture. The finished sculptures were exhibited and auctioned off, raising funds for partner charities.
Local press, students and charity representatives were all invited to the auction, and the event generated coverage both online and in traditional print media.
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.