We were tasked with building a new backlink profile for Mercedes specialist Dronsfields that would boost awareness and natural search traffic.
After previous bad experiences, the client wanted a whiter-than-white approach that would build high-value, PR-based links.
We challenged students at Manchester Metropolitan University to select a piece of scrap metal from Dronsfields and turn it into a piece of art.
The task – a spin on TV’s Scrapheap Challenge – involved turning the scrap into a sculpture. The finished sculptures were exhibited and auctioned off, raising funds for partner charities.
Local press, students and charity representatives were all invited to the auction, and the event generated coverage both online and in traditional print media.
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results.
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.