So you’ve produced the most wonderful piece of content, but no one is reading it.
Perhaps the problem is your headline.
Sure, there might be a number of other reasons too, but there’s evidence to suggest that the quality of your headline could be make or break.
A significant percentage of the time dedicated to a column should be spent on the headline alone – depending on who you listen to, that could range from 20% all the way up to even 80%.
The 50/50 rule of headlines states you should spend half the time on the headline alone, while the 80/20 rule of headlines suggests that only two out of every 10 people who read a piece of content will read beyond the headline.
It’s worth noting that in the pre-digital days, newspapers relied on sub-editors to come up with the headlines to fit in to their production.
Even now, the writers themselves don’t come up with the headlines more often than not.
Online, headlines are increasingly important, particularly as you fight for attention in the endless loop of 140 characters on Twitter, let alone on Google.
Inc.com Deputy Editor, Allison Fass, has put together a presentation that highlights 13 noticeable themes of outperforming headlines, based on analysis from 10 months worth of headlines on the site.
Here are our favourite three:
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About the Author
A wannabe jetsetter that started her career at Turkish Airlines, working on their advertising campaigns with Manchester United, and now managing campaigns for Tecmark's travel clients and more.Visit Rebecca's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.