SEO can often mean different things to different people.
Many would say SEO is about making changes to a website in order to improve its search engine visibility. And they would be right.
But if you working within a digital agency or digital marketing team, the definition of SEO can vary from person to person.
In this series, we’ll look at the theory behind SEO, how it affects different people and the roles each member of staff plays within an SEO campaign.
Joe Curran is a web developer at Tecmark, here he explains what SEO means to him.
“Website development is an essential part of any SEO campaign. It’s where on-page or site wide changes are made.
“Every project is different, with each having various requirements. Most will involve some basic tasks such as ensuring a logical URL structure, clear navigation, correct use of headings and a user-focused design.”
SEO plays a big part in every project, whether you’re starting from scratch or improving an existing one. Just take a look at the top ways of how SEO affects developers.
Every developer that works in an SEO team should keep up to date with the best and latest practices. This will ensure your projects remain relevant and perform well.
There are some really good resources out there that will keep you on your toes.
A great all round resource is The Search Engine Journal. The site has hundreds of updates and posts about the very latest developments in SEO.
The articles are written by industry experts and always prove to be an interesting read. I’d recommend the recent “Making SEO and User Experience Work Together” post for developers.
Google is most likely your biggest focus; therefore it makes sense to understand a little bit about how it works.
Enter Google Webmasters. This is the official source of Google related guides, which contain tips on improving your site.
The guides cover the most basic tasks, as well as more advanced subjects. You’ll find everything you could need to became an enabled and empowered Webmaster.
Schema is the new kid on the block. Founded around 2012, the tool allows you to add extra mark up code to a website in order to specify extra information and details about that page’s content.
This could include various product information, such as the cost, brand and size. Alternatively, it can be used to include details about the business i.e. its name, address and phone number.
This will add great scope when improving the site’s accessibility for search engines.
Follow Joe on Twitter
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.