Stacey MacNaught: Finding that special something

Stacey MacNaught

In the final part of a tri-series of interview blogs, Tecmark’s Director of Search, Stacey MacNaught, talks about finding the right people for her team and the challenges of recruiting in the industry.

“Everyone who does SEO knows they need to get links. I can’t describe what it is, some people just get it. 

“They can understand the customer journey and how they can solve the problem through search and content. They know and understand what search phrases a customer is using. 

“Others will never get it. We want people who have that instinctive understanding.”

Read more: Trio of new faces at Tecmark

“Recruiting in the SEO industry is really tough. 

“If you’ve got two years experience you can almost walk in to a senior role, which seems to be the case in digital but not in any other industry. If you went for a senior job with two years experience in any other industry, you’d be laughed out of the place. 

“We prefer recruiting junior staff who have got the skill set and instinct to be successfully, and we can then train them and teach them the theory behind SEO and what we do.”

Read more: Tecmark set for six new recruits

Want to know even more?

Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.

You’ll immediately receive 123 pages of expert insight straight to your inbox.

Yes! Get My Four Free Ebooks Now…



If you enjoyed that article, here are some more you might like:

Tecmark Author Richard Bannister

About the Author

Richard Bannister: Senior Account Manager

The chances are if you’ve come across Tecmark, you’ve encountered Rich. He is the key link between clients and the operations team. Formerly with, Rich was also part of Trinity Mirror’s first digital marketing team.

Visit Richard's Page
  • Stacey MacNaught: A step ahead in the industry
  • Stacey MacNaught: Fighting the fear
  • On the mark

  • Latest from Tecmark

    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]

    While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.

    Search Engine Optimisation is an ongoing process and in order to get the most out of your results, you need to have a long term strategy in place. On the other hand, almost all new websites can benefit from an SEO boost in their baby stages.