SHARE ON
TwitterLinkedinFacebookPinterest

Small Business SEO – Can You Really Compete with the Big Brands?



One of the most surprising things for any businesses embarking upon a SEO campaign can be the competitor analysis. It’s often the case that the companies you might traditionally consider your competition aren’t competing with you in SEO terms. In fact, it’s common to find that your biggest SEO competitors might even be companies you’ve never even heard of and that’s because any organisation of any size can very realistically stake a claim for a high ranking in the search engines with the right SEO campaign.

Can Small Businesses Really Compete with Big Brands in SEO?

Simply, yes! With the right SEO campaign, an effective strategy and the right keywords, small businesses (and companies with less of a brand awareness) can realistically compete with big, well known brands.

The Benefits Big Brands Have

Let’s be honest. Having a big nationally or even internationally recognised brand has its advantages. In SEO terms, it means a site will receive a lot of “brand traffic” from search engines. That is to say there will be a large number of people finding a big brand’s site having searched for the brand’s name in Google.

Additionally, big brands have a lot of potential to attract natural links, i.e. bloggers and webmasters may naturally link to these sites, which strengthens their site.

Effective Small Business SEO

With that said, as well as technical on-page features and diverse off-page elements, small business SEO strategy should incorporate:-

–                   Keyword research to identify keywords people search for in and around your own product or service offerings, balance the number of people who search it with the likelihood that people searching these terms will convert to a sale or lead.

–                   Fresh and frequently updated website content in order to ensure there’s enough new material on the site to potentially attract natural links too.

SHARE ON
TwitterLinkedinFacebookPinterest

If you enjoyed that article, here are some more you might like:


Latest from Tecmark


I joined Tecmark couple of months ago as an Influencer Relationship apprentice. It’s quite clear from my title that my main task is to create relationships with bloggers and ensure they are happy to work with our clients. Here is my advice when it comes to making new blogger friends.


When it comes to planning the strategy for SEO campaigns, customer and target audience insights is the place I usually start. If you want conversions, which is usually the objective of driving organic visits to a website, then you need to get an understanding of your customers, what makes them tick and how you can […]


Anyone can put pen to paper (or fingers to keyboard) and write a bit of content to put onto their website. However, without a decent content marketing strategy you run the very real risk of your blog or article fading into oblivion without anyone actually taking the time to read it, which equals a disheartened […]