Like all of us, you’re probably surrounded by plans.
Plans to achieve your goals at work. Savings plans for that holiday of your dreams. Plans for the weekend.
We might not like them, they might be dull and boring, but there’s a reason why plans are everywhere we look.
They help us get things done. They provide an outline of what our future looks like – and how we can get there.
And that applies to SEO and content marketing just as much as anything else.
So if you’re charged with overseeing your company’s online growth – a process that will almost certainly involve the production of content – then these three resources should help.
This post outlines the broad process we go through with each content marketing campaign we design and execute.
It reveals 11 tools to help with your research process, so you can be confident you’ve got every base covered.
And it details the best way to get the most from your team when you’re trying to find that perfect content idea.
In this post, we look at some of the methods you can use to create an emotional connection with your audience.
Why did one particular piece generate more than 13,000 social shares?
And how is a relatively small brand using effective content to regularly outperform its much larger competitors?
Investing in SEO and content marketing is key to online growth.
But how do you measure your campaign’s effectiveness, particularly when it comes to content marketing?
Our aim is to always deliver a measurable ROI from any content campaign.
This post shows five areas in which, depending on the aim of the campaign, we might do that.
Want to know even more?
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About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.