Manchester-based content marketing specialists Tecmark have secured two significant client wins.
Tecmark will work with The Start Up Loans Company, who support loan applications in all regions and industries across the UK, on a range of content marketing campaigns and downloadable resources.
And SwitchMyBusiness.com, an energy comparison site for businesses across the UK, will also benefit from Tecmark’s knowledge and expertise with a data-driven campaign involving interactive content designed to drive an increase in conversions.
The Start Up Loans Company chief marketing officer David English said: “Tecmark’s expertise and understanding of the customer journey, and the role content plays in that, will significantly strengthen our offering.
“We’re delighted to have teamed with them and look forward to working together to deliver some exceptional content over the coming months.”
SwitchMyBusiness.com marketing director Phil Windas said: “SME businesses are in a uniquely challenging position when it comes to their energy suppliers, but we’re determined to help.
“It’s already been a busy year for SwitchMyBusiness.com, and this partnership with Tecmark makes 2016 look even more exciting.”
Tecmark managing director Richard Heyes said: “Well-executed content marketing is now vital to companies of all sizes.
“We’re thrilled to be able to use our skills alongside those already at The Start Up Loans Company and SwitchMyBusiness.com to further develop their growth and brand visibility.”
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About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.