We’ve been advocates of mobile as an essential part of a digital marketing campaign since 2009, when we began developing mobile apps and websites. Since then, we’ve seen the proportion of web traffic originating from mobile increase from 0.09% to over 20% in many cases! That’s an incredible increase and it’s showing no signs of stopping.
Mobile commerce is a particularly exciting area of growth. We know all about the role of mobile websites in the ‘research online and buy offline’ process, of course. And this has to be considered and accounted for in any mobile commerce web design and marketing campaign. But what shoppers are also doing, in their droves, is buying from websites right there on their mobile devices. This growth in mobile based online sales is likely to mean that, within 10 years, m-commerce will be worth over £19 billion annually.
We’re mad about mobile and are excited about the growth in m-commerce, so we’re dedicating the entire of May to m-commerce!
Our blog will be busy right throughout the month with contributions from several members of our team, covering a host of m-commerce related topics, including:
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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