Last week saw the second round of the MancSAS lightning talks. These talks offer up the chance for those working in the digital marketing community to get some stuff off their chests, in the form of a really quick five minute presentation.
The lightning talks encourage speakers to be really concise in what they are saying, which I feel is a great lesson when working in digital.
I plucked up the courage to talk about launching SEO content and how to get the best out of your web developer, including loads of hints and tips of ways to work together for the best result.
My talk started off with a bit of a disclaimer. I wasn’t there to have a moan about working with web developers, I was there to share some of the ways I’ve found to save time and improve efficiency.
Providing a tight brief is one of the main ways in which I’ve been able to improve time management within my campaigns. If it’s not in the brief then it doesn’t get done, but again – this can work in both ways.
— #MancSAS (@mancsas) April 14, 2016
I chatted some more about exploring the commercial impact on the wider campaign, and how to provide evidence to get that point across.
As well as suggesting changes to a web developer, SEO’s need to understand how their changes work and also be able to test them for mistakes or problems. Providing copy and paste code as well as full testing and bug lists is one way to improve efficiency at the point of the content going live on the website.
Working with external or client based web developers can mean I need to work differently. I am looking to schedule a ‘delivery day’ with any of my external developers, rather than relying on emails and task lists. That way, I will be able to get all of my SEO changes done at once and it won’t impact on the developer any further.
— Anjlee Bhatt (@AnjleeB) April 14, 2016
We all forget things from time to time, we’re only human of course! So, I keep my trusty SEO content go-live checklist handy at all times. This contains a list of all the important ingredients that go into the perfect piece of online content. From Google analytics tracking to picking the correct request protocol. Follow this list and you won’t go far wrong!
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About the Author
A wannabe jetsetter that started her career at Turkish Airlines, working on their advertising campaigns with Manchester United, and now managing campaigns for Tecmark's travel clients and more.Visit Rebecca's Page
The meta description (along with the title) is often seen as the shop window to your site and has a major influence on how much traffic your site can draw.
“Manchester’s got everything, except a beach” – Ian Brown It’s no secret that, here at Tecmark, we love our city. We couldn’t possibly list all the reasons why – the friendliness of the people, the captivating mix of old and new architecture, the sense of community – to name but a few.
In 2015, after over ten years in an in-house copywriter and editor role, I decided to bring everything I had ever been taught and try something a little different.