“How to make my website mobile friendly?”
That’s the question many panicked business owners will be asking after the latest major update from Google.
Forget Panda; forget Penguin.
In terms of impact, Google’s mobile update – or “˜Mobilegeddon’, according to The Guardian, The Economist and a lively Twitter hashtag – looks set to have the biggest effect of any recent algorithm change.
Here’s how Google Trends is showing activity on the search term “˜website mobile friendly’ over the last four years. Notice the panic as April 2015 approached.
Google’s update will only affect search results on smartphone devices, but consider this: 80% of British Twitter users are on their phone and 65% of BBC News visitors are on mobile or tablet devices.
That’s a lot of people using their phone, and goes some way to explaining why the average user picks up their smartphone 221 times a day.
At Tecmark, we’ve been banging the multi-screen drum for longer than most.
It’s over four years since we conducted our own research that showed a 4,000% growth in mobile web traffic in an 18-month period.
And when Travelbag asked us to build a mobile-optimised website, there were some startling results.
* The average smartphone order value increased by 71%.
* The smartphone conversion rate almost quadrupled.
* One customer made an order worth £7,773.58 – so if you think people don’t spend big on their phones, think again.
Think how much money you might be leaving on the table by not having a multi-screen website. We’d bet it’s not a comfortable feeling.
We’d have already argued mobile-optimised websites are necessities in modern Britain, but Google’s update has removed any doubt.
If you need help making your website mobile friendly, get in touch today.
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About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
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