Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Best thing about working in digital marketing?The fact that nothing is ever the same for very long. Algorithms and technology advance super quick and it keeps you on your toes, to say the least. I love that. Aims for the future?I can't see myself ever not working in digital in some capacity. I want to stay in this industry and work on increasingly creative campaigns. Ultimately, I want to see Tecmark continuing to grow and working with great companies on content-led campaigns.I love working at Tecmark because...there are people here who are as passionate about their jobs as anyone I've ever encountered. Working with people who genuinely get a buzz out of what they do is brilliant.
Posted May 10, 2016 in Content Marketing
Posted September 18, 2015 in Content Marketing
Posted September 10, 2015 in Content Marketing
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Posted August 13, 2015 in Search
Posted August 3, 2015 in Search
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]
While it’s good to have words on your site, but copywriting isn’t just about filling up the page with words and moving on to the next task. There’s so much more to copywriting than hammering the keyboard for eight hours a day. Fulfilling the task requires a lot more than hitting the word count.