The smartphone users who just don’t put it down!

We all know that Brits are compulsive smartphone users and are using their devices to shop, chat, network, play games and browse.  We’ve all read the studies about what Brits are doing on their phones, but what we wanted to know (just for fun!) is where and when they’re doing it!

So, we asked 1,000 Brits (well, 1,002 to be specific) whether they’ve ever used their smartphones while doing one of several common things:

  • While on the toilet?
  • While in the bath?
  • While in bed?
  • While on a landline or another phone having a conversation with someone?
  • While eating dinner at home?
  • While eating dinner in a restaurant?
  • While cuddling with your partner or spouse?
  • While cooking?
  • While having a face to face conversation?
  • While in the cinema

The Results Summarised

smartphone usage uk summary

  • 38% of Brits have used their smartphone while on the toilet
  • 20% have used their smartphone while in the bath
  • 70% have used their smartphone while in bed
  • 28% have used their smartphone while having a conversation with someone on another phone
  • 45% have used their smartphone while eating dinner at home
  • 20% have used their smartphone while eating dinner in a restaurant
  • 41% have used their smartphone while cooking
  • 25% have used their smartphone while having a face to face conversation with someone

Results by Gender


If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark

    Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]

    Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]

    Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […]