The smartphone users who just don’t put it down!

We all know that Brits are compulsive smartphone users and are using their devices to shop, chat, network, play games and browse.  We’ve all read the studies about what Brits are doing on their phones, but what we wanted to know (just for fun!) is where and when they’re doing it!

So, we asked 1,000 Brits (well, 1,002 to be specific) whether they’ve ever used their smartphones while doing one of several common things:

  • While on the toilet?
  • While in the bath?
  • While in bed?
  • While on a landline or another phone having a conversation with someone?
  • While eating dinner at home?
  • While eating dinner in a restaurant?
  • While cuddling with your partner or spouse?
  • While cooking?
  • While having a face to face conversation?
  • While in the cinema

The Results Summarised

smartphone usage uk summary

  • 38% of Brits have used their smartphone while on the toilet
  • 20% have used their smartphone while in the bath
  • 70% have used their smartphone while in bed
  • 28% have used their smartphone while having a conversation with someone on another phone
  • 45% have used their smartphone while eating dinner at home
  • 20% have used their smartphone while eating dinner in a restaurant
  • 41% have used their smartphone while cooking
  • 25% have used their smartphone while having a face to face conversation with someone

Results by Gender


If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark

    Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]

    Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.

    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]