It’s my firm belief that the Philosophers of 23rd century will not be pondering the meaning of life, the meaning of love or the reason for our very existence. Oh no. All of that will have been answered by research commissioned by the 22nd Century global leadership coalition of Tesco and Google. Instead, the 23rd century Philosophers will be pondering:
What could a Tweet from that long passed Stephen Fry fellow do for traffic to a 21st century website?
Or maybe not. But whatever.
All that was just a long winded (and admittedly somewhat unnecessary) introduction to a post about that very thing: Just how much traffic can a Tweet from Stephen Fry refer to your website?
We’re fortunate enough to work with a fabulous charity, JDRF, who works tirelessly on research into Type 1 Diabetes. On Friday afternoon, my beloved Stephen Fry Tweeted a link to the JDRF website.
Now not only did we have the ‘yay’ factor for JDRF getting some Stephen Fry loving, but our inner Analytics geeks rejoiced in the added data! We actually switched on real time Analytics shortly after the Tweet (who needs Corrie when you’ve got real time Google Analytics?).
A weekend has now passed and we’ve spent much of the morning crunching numbers to answer the eternal question:
Just how much traffic does a Tweet from Stephen Fry drive?!
Now, granted, this is just one Tweet. Which means it doesn’t allow us to analyse the difference in traffic based on time of the day, wording around the link, day of the week or any of that good stuff. But nonetheless, it was interesting to analyse traffic from Twitter after a Stephen Fry tweet.
The story can be told in an image:
But if you’re looking for numbers, JDRF’s daily visitors from Twitter over the past 2 months have averaged fewer than 10 per day. After Mr Fry’s Tweet, however:
What’s interesting is that traffic from Facebook also increased (as below), showing the same spike pattern as Twitter traffic:
So, thank you, Mr. Fry for thousands of visits to JDRF for a good cause and also for the Google Analytics insights.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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