These days, organisations of all sizes are talking about social media strategies. Social media is becoming an increasingly important marketing tool, without doubt. It can help you engage your customers better or get more insight into how they behave, and it’s also a platform you can use for things like PR and recruitment.
At the moment, however, many businesses don’t really have a clue what to do once they’ve signed up for Twitter and Facebook.
Here’s a couple of examples from 2010 of how not to do social media:
Social media can go wrong, but learn from the mistakes of others – don’t be put off. Most organisations can benefit from developing a social media strategy, so if you haven’t already included this in your business plan, you may want have a re-think.
Get 123 pages of expert advice straight to your inbox.
About the Author
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]