Earlier on this month, both Bing and Google finally confirmed what many in the SEO industry have been suspecting for some time – that your social media presence does indeed have an effect on where you rank in their search engines.
It makes sense, of course. Let’s not forget that the fundamental aim of Google and Bing is to deliver relevant and high quality results to users searching for specific keywords or phrases. How it decides what is relevant and high quality comes down to your website itself and then how your Internet is viewed on the website as a whole. So it’s fair to say that if literally thousands of people are discussing a topic and linking to your site, that it’s relevant to your site and therefore makes sense that it would influence the ranking in search engines.
So what does that mean in real terms? Well, essentially, it means a really rounded approach is essential in Internet Marketing now and this simply has to encompass the use of the major social media platforms and should involve engaging with other social media users on these sites and the wider blogosphere.
You can read the full interview in which the effects of social media on the ranking algorithms were discussed here.
Get 123 pages of expert advice straight to your inbox.
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]