Users carry out 221 tasks per day on their smartphones, compared to just 140 on a desktop or laptop.
That’s just one of the statistics revealed by a recent survey of 2,000 UK smartphone users commissioned by Tecmark.
And not only do we take to our phones to carry out more than 200 tasks a day, but we start early too.
Our research found that the average user reaches for their phone before they’ve even gotten out of bed, checking the weather, picking up emails and seeing if we missed anything on our social channels before we even think about breakfast.
And we’re on them late, with the average time at which we last check our phones in a day of 11:21pm. We amass three hours and 16 minutes of time on our phones over the course of the day in total.
Smartphone users go to their hand-held gadgets for far more tasks than they do their laptop or desktop.
Even web browsing, traditionally a desktop or laptop task, is now a smartphone-centric pastime.
Users will browse the internet on their smartphone seven times each day and just six times on a desktop. Can we expect to see an even greater drop off in desktop usage in years to come?
We polled 2,000 smartphone users in the UK (55.2 per cent female and 44.8 per cent male). We asked them 22 different questions about their smartphone usage.
Download the raw data (which includes gender and regional breakdowns as well).
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]