Data-driven content

Delivering success with data-driven content marketing



From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.

Stories like the growth of mobile access to the internet and how smartphones are slowly taking over our lives.

Stories that gain social media traction, backlinks, media coverage and brand visibility.

Data-driven content works for all businesses

From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.

Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.

The advantages of well-executed data-driven content marketing include transparency, authority, value and education.

But good data-driven content is still rare

We’ve been using data in our own content marketing since 2010.

So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.

Talk to us about data-driven content for your business.

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