It’s not particularly uncommon for us for us to be asked about our ‘standard SEO packages’ or whether we have a ‘gold, silver, bronze’ type set up we can quote based upon. The short answer is ‘no.’ At Tecmark, we simply don’t entertain the idea of a bronze, silver and gold standard and generic pricing model. But this isn’t a post about the horrors of this type of SEO. It’s not a post about what ‘not to look for’ in a SEO agency. This is a post about why that type of pricing doesn’t work for us.
For us, SEO should be bespoke. No two campaigns are the same and as such, the pricing cannot possibly be the same. We don’t quote a standard priced based on a certain number of keywords because no two keywords are the same either. The resources and budget required to achieve rankings for a certain keyword depend upon:
So a generic pricing model just doesn’t make sense.
Ultimately, SEO shouldn’t be a cost. It should be an investment that provides a healthy return. As such, each campaign has to be formulated in such a way that this can be achieved. This, again, leads to variables that make standard pricing impossible:
The SEO strategy put together for each campaign has to ultimately meet a set of objectives – invariably the ultimate one being ROI. And in order to achieve this, a bespoke solution simply has to be applied.
For us, SEO isn’t just about rankings. It’s not just about picking out keywords and chasing positions in search engines. Rankings will generate traffic but only if:
Then there is more to consider still:
Not unless all of that is so, will rankings result in ROI.
With all that in mind, it would simply be impossible for us to adopt a gold, silver, bronze model of pricing SEO campaigns.
It doesn’t work for us. It would not allow us the flexibility to build a campaign based on facts, research and a set of clear objectives tailored to each client.
That was the long answer to, ‘Do you have gold, silver and bronze packages?’ I guess the short answer is simply, ‘nope!’
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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