We sent our two team members to SAScon yesterday, to experience a day of talks and industry insightful.
They were joined by marketing experts, social media gurus and content creators, all of which had come to the MMU business school in Manchester.
Here are their thoughts:
Our search director, Stacey MacNaught, gave an engaging talk about creativity and data, with advice about combining the two to produce thought provoking content.
One point that stuck out in particular was the need to create human stories through the use of data. The main reason for this is that emotive content often gains better coverage.
We were equally impressed by SocialChain CEO Steve Bartlett, who spoke about life as a brand influencer and his company’s rise from a small Manchester start-up to an international operation.
The final keynote speaker was Robert Scoble, a futurist with an unrivalled passion for all things digital. Robert discussed the future of technology, including smartphones, VR, and self-driving cars!
Day one of SAScon gave us a lot to think about. We left feeling inspired and well-informed.
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About the Author
Hana joined us in September 2014 as a content promotion specialist; now she leads our digital PR team and works with clients to increase their brand awareness and media relations.Visit Hana's Page
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