Campaign Manager Rebecca Moss joined Tecmark in November 2015. In her Tecmark 10, she tells us about what she does day in day out, and reveals a bizarre skirmish with England and Manchester United captain Wayne Rooney. Follow Rebecca on Twitter.
1. What does your typical day look like?
I get in about half eight and the first thing is to check emails, check Basecamp and check if anything has come in overnight that needs actioning. Then I’ll have a look at what campaigns we’ve got running and whether there are any anomalies that have cropped up. After that, it’s getting cracking with my to do list and work from the bottom up. I like to start the day on the right foot so any chasing is done early doors to ensure we are on top of the work.
2. What’s the most satisfying aspect of your work?
Seeing the impact of any outreach that we do. Seeing content go live on other people’s websites with links back to the client. And of course, gaining positive client feedback, seeing spikes in their website traffic and seeing search visibility and organic traffic spike as a result of the work that we do.
3. And the best thing about working at Tecmark?
The variety of clients that I get to work with every day. We have the scope to be really creative and if you’ve got an idea, there’s no glass ceiling, as long as there’s a reason behind it to help a client succeed.
4. What’s the biggest thing you’ve learned over the last 12 months?
If you work really hard, then good things will happen.
5. And what do you expect to be learning over the next 12 months?
The commercial aspects of the work we do and how that impacts the client’s bottom line.
6. How do you think that will change the way you work?
I think the main thing is going to be not just producing content for content’s sake, but that there’s always a business decision behind what we’re doing.
7. A couple of the clients you work on are travel companies, and you’ve worked in the travel industry before haven’t you?
Yes I used to work for Turkish Airlines. I did a lot of work with Manchester United and handled the big branded campaign that they had with them. I worked on a couple of TV adverts they did, it was more in-house marketing than agency side, and working out how much money we’d make off commercials!
8. You must have some interesting stories from that line of work?
You could say that! I think the one that most stands out is when Wayne Rooney forgot his trousers for a flight. The team would get on in their suits and then get changed on the flight. I had to run back to the terminal and get some tracksuit bottoms from JD Sports!
9. You run your own blog, what is the weirdest thing you’ve ever been sent?
I’ve had a few random things over the years. I once received 15 bottles of perfume to review, and then I was sent a load of coffee pods for a machine I didn’t have just because I posted about it. I once received a parasol for my garden too.
10. And finally… what did you want to be when you grew up?
I wanted to be in advertising. I wanted to create TV adverts. OK really? I wanted to be a vet and run a rabbit farm. I have two big fat French lops called Boris and Basil.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]