Eradicating Duplicate Content With New Canonical Link Element

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16th February 2009

As explained succinctly by Matt Cutts from Google, a new link element called the Canonical Link Element now allows webmasters and Search Engine Optimisers the ability to consolidate duplicate content on a website into a single preferred URL, without the need for 301 redirects. This new link element is now supported by Yahoo!, MSN and Ask too, making it a new standard in web development and search engine optimisation.

The Official Google Webmaster Blog also has more Canonical Link Element information available.

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