The Brits, it seems, are leading the way when it comes to embracing our smaller screen devices for shopping.
And with this phenomenal surge in consumers buying on a host of different devices comes an overwhelming opportunity for brands to position themselves in the pockets of their potential customers to win sales and fans.
We’ve pulled together some of the most recent statistics that highlight the multi-screen opportunity for businesses in the United Kingdom.
If your potential customers have more than three devices on average, then your challenge is in making sure you know which devices those are, that your marketing campaigns are tailored accordingly and that your digital assets (our websites, apps and content) are optimised for the devices that your audience or potential customers are using.
Get it wrong, and your customers may well just go elsewhere.
Figures from 2012 suggest that 61% of consumers who end up on a non-mobile friendly site when on their smartphone would be likely to go off to a competitor’s website.
Get it right and you have the opportunity to engage your consumers across a host of different devices, be present throughout their research process and secure the sale at the point of purchase.
What’s clear is that multi-screen is not a fad.
Smartphones and tablets are giving desktops and laptops a run for their money. And the modern consumer is increasingly willing to embrace new and emerging technologies.
It’s not about being “mobile ready.” It’s about being “multi-screen ready” – making sure your business caters to your customers whatever their screen size.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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