‘Tis the season to be researching gift purchases on your iPhone and making the transaction on your tablet or desktop. So says Google! This month, the search Overlord released the study below, ‘Holiday Consumer Intentions.’ While the study is very much US centric, it’s a fair assumption that similar patterns will apply here in the UK, particularly as the UK has now overtaken the USA in terms of smartphone penetration.
Here’s the full study:
Perhaps the most critical take away points from the study are the following:
The data highlights a pattern we’ve seen developing over the last 2 years – our multi screen buying habits. Many of us have smartphones, tablets, desktop or laptop computers and some even smart TVs. We demand access to the Internet on all of our devices and fully expect to be able to carry out our usual internet tasks (shopping included) whichever device we are using.
Never has it been more important for retailers to ensure a fluid shopping experience for consumers on all devices.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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