Link Building Monopoly – Just for Fun!



This week, we’re collectively over-excited about our new board game. Yes, board game. We’ve had our own shiny version of Monopoly produced. Allow us to show off our very own ‘Link Building Monopoly.’

link building monopoly

Our new favourite game.

We’re a bit in love with it.

We listed a load of link building tactics and related activities and tried to put them in some semblance of order of value (harder than you might think). Many hours of debate went into that and there are still things we’d change!

"Has Followerwonk got ideas above their station?"

“Has Followerwonk got ideas above their station?”

We love the random little leaflet that came with it. Most of it makes absolutely no sense given that we’ve not listed places. But we did have a chuckle at ‘Has Followerwonk got ideas above their station?’

Chance and Community Chest Cards all decked out!

Chance and Community Chest Cards all decked out!

Even the Chance and Community Chest cards are customised with our game’s slogan.

Link building Monopoly

One of the few things everyone agreed on was having paid link farms and automated directory submissions at the bottom of the heap!

Our Penguin

Straight to Jail!

Straight to Jail!

We couldn’t customise the ‘Go to Jail’ square, unfortunately. So we had to improvise. Nothing that a printed picture of a penguin and a bit of sticky tape couldn’t fix.

Our Train Stations

monopoly train stations - tools we use

Our train stations

We then narrowed down a huge selection of tools we use or have historically used in developing content, finding linking opportunities or finding contacts to just 4 and made those our train stations

  • Majestic SEO
  • My Blog Guest
  • Follower Wonk
  • Piktochart

Anyone fancy a game?!

We love it… but I can’t see my Nan being particularly amused if I suggest a game on Christmas Day!

Where did we get it made?!

We had the game made through Hasbro’s My Monopoly.

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]


    Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.


    When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]