This week, we’re collectively over-excited about our new board game. Yes, board game. We’ve had our own shiny version of Monopoly produced. Allow us to show off our very own ‘Link Building Monopoly.’
We’re a bit in love with it.
We listed a load of link building tactics and related activities and tried to put them in some semblance of order of value (harder than you might think). Many hours of debate went into that and there are still things we’d change!
We love the random little leaflet that came with it. Most of it makes absolutely no sense given that we’ve not listed places. But we did have a chuckle at ‘Has Followerwonk got ideas above their station?’
Even the Chance and Community Chest cards are customised with our game’s slogan.
One of the few things everyone agreed on was having paid link farms and automated directory submissions at the bottom of the heap!
We couldn’t customise the ‘Go to Jail’ square, unfortunately. So we had to improvise. Nothing that a printed picture of a penguin and a bit of sticky tape couldn’t fix.
We then narrowed down a huge selection of tools we use or have historically used in developing content, finding linking opportunities or finding contacts to just 4 and made those our train stations
We love it… but I can’t see my Nan being particularly amused if I suggest a game on Christmas Day!
We had the game made through Hasbro’s My Monopoly.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]