iPad 2 – Just an iPhone 4 XL?



ipad 2 launch

The iPad 2 announcement was widely anticipated, as were many of the features revealed. In fact, the biggest surprise was that Steve Jobs himself was up on stage unveiling this giant iPhone 4 new tablet. But what are they key features?

  • A5 Dual core CPU, twice as fast as the current iPad
  • Front and back camera
  • Face time
  • Rear camera HD video capable
  • 590g in weight
  • Same battery life as existing iPad
  • 33% thinner than original iPad
  • GPU 9 times faster than on original iPad
  • iPad 2 thinner than iPhone 4
  • Available in black and in white from day 1
  • Gyroscope
  • To be shipped with iOs 4.3 (Airplay and personal “˜hot spots’)

And when will it go on sale? Well, launch date is 11th March 2011 in the USA and 25th March everywhere else.

And how much will it set you back? Well, the prices are staying exactly the same as the current iPad.

Initial Thoughts

It all seems a little “˜rushed.’ A summer launch was widely anticipated but in actual fact it’s to be in the shops in the US in little over a week and internationally 2 weeks later. It doesn’t offer anything (except snazzy “˜smart cases’ which accessories companies won’t be thankful to Apple for) than the iPhone 4 doesn’t really.

So it does seem a little like a “˜big iPhone 4.’ Except it’s not bigger in every way. It’s thinner. As far as tablets go, though, on paper it’s streets ahead of any other device on the market. So if you’re a tablet user, you won’t find a better one.

There’s no denying that Apple have enjoyed great success with the current iPad and Apple fanatics are sure to be queuing up outside shops ahead of its launch.

Will you be joining the queue?

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • PPC: the underused content promotion channel most SEOs miss
  • Your content is awesome – now what?

  • Latest from Tecmark


    Savvy businesses who rely on local search will already be well aware that the key to getting new customers into their stores is by increasing their online visibility; making sure they can be ‘seen’ by anyone who happens to search for ‘jewellers near me’ or ‘closest cinema’. Thankfully there has also been a number of […]


    Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]


    Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]