“We needed a tool that would allow us to organise our thoughts and build on ideas.”
Once upon a time… we had all the ideas we could ever need.
Take yourself back to your childhood – when your imagination carried you places only you knew and stories unfolded each day that only you could tell.
When you’re playing at school or at home, the only place to get lost is in your thoughts.
Now snap back to your current life.
In the realities of work, office life, commutes and paying bills, our imagination often gets left behind.
Like a retired athlete, creative minds go soft around the edges if they’re not used regularly.
But when your job depends on your ability to create ideas, how do you ensure the well never runs dry?
Andrew Miller, creative brand strategist at Consultwebs – a law firm marketing agency in Raleigh, North Carolina – was looking for ways to increase the number of ideas his organisation produced.
Miller said: “I lead a team organised solely for the creation and promotion of ideas. These ideas are the powerhouse that spurs the creative and agile marketing strategies that equate to client growth.
“So a vital part of our process is ideation.
“Many of our team members work remotely and we needed a tool that would allow us to organise our thoughts and build on ideas.”
Miller added: “Tecmark’s 635 brainwriting tool has become a fundamental part in our ideation workflow process.
“We’ve held almost 20 brainwriting sessions and went from averaging 27 ideas per brainstorm (before Tecmark), to 108 ideas per Tecmark “˜brainwriting’ session.
“When utilised properly the 635 brainwriting tool can exponentially grow any organisation’s idea generation process. I’d highly recommend it.”
To learn more about our approach to ideation, check out these blog posts:
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About the Author
A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.Visit Neil's Page
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