A single order of nearly £8,000 on a smartphone? That’s why you need a mobile-friendly website.

Multi-screen website

“How to make my website mobile friendly?”

That’s the question many panicked business owners will be asking after the latest  major update from Google.

Forget Panda; forget Penguin.

In terms of impact, Google’s mobile update – or “˜Mobilegeddon’, according to The Guardian, The Economist  and a lively Twitter hashtag – looks set to have the biggest effect of any recent algorithm change.

Here’s how Google Trends is showing activity on the search term “˜website mobile friendly’ over the last four years. Notice the panic as April 2015 approached.

Website mobile friendly

Google’s update will only affect search results on smartphone devices, but consider this: 80% of British Twitter users are on their phone and 65% of BBC News visitors are on mobile or tablet devices.

That’s a lot of people using their phone, and goes some way to explaining why the average user picks up their smartphone 221 times a day.

Multi-screen is now a must

At Tecmark, we’ve been banging the multi-screen drum for longer than most.

It’s over four years since we conducted our own research that showed a 4,000% growth in mobile web traffic in an 18-month period.

And when Travelbag asked us to build a mobile-optimised website, there were some startling results.

* The average smartphone order value increased by 71%.
* The smartphone conversion rate almost quadrupled.
* One customer made an order worth £7,773.58 – so if you think people don’t spend big on their phones, think again.

Think how much money you might be  leaving on the table by not having a multi-screen website. We’d bet it’s not a comfortable feeling.

We’d have already argued  mobile-optimised websites are  necessities in modern Britain, but Google’s update has removed any doubt.

If you need help making your website mobile friendly, get in touch today.

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Tecmark Author Neil Barraclough

About the Author

Neil Barraclough: Brand Communications Manager

A former journalist with experience in radio, TV and a decade in national newspapers, Neil now focuses on communications and results-driven copywriting.

Visit Neil's Page
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