“In Schemer, users create, share and do “schemes.” A scheme is any activity that can be done in the world, whether it’s ordering a favorite dish at a restaurant or snorkeling in the Caribbean with sharks.”
At the moment, it’s not specifically targeted at users outside the US. But being as nosey as I am, I couldn’t help but have a go. Besides, the experience I have so far is that very few ‘Schemes’ are location specific.
However, what I am finding confusing is the point of it all. I can sort of understand sharing your favourite activities with those in your Google+ Circles. But I’m struggling to understand what Google will get out of this in the long term. They’re partnering with businesses already, but the early adopters on board seem to have little interest in the commercial offerings as I have so far been able to tell. I also came across a comment on Schemer’s official Google+ page from a user who sums up my initial impressions reasonably well:
So far on Schemer, I’ve told people that I have learnt the very basics of Photoshop and that I want to learn Swahili. Are people really interested? Well, it seems so. I can’t really understand why though.
To sum up, I’m not keen at the moment. With that said, I don’t think Schemer is that keen on me either…
At the risk of sounding like a broken record, I just can’t see the purpose behind it right now or why it would need to be separate of Google+. Why couldn’t it just be a feature of Plus?
Of course, I was also a Twitter cynic three years ago and now I’m close to addicted. So, perhaps it’s just something I need some more time to experiment with.
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]