I was able to attend a Google hosted event in Manchester last Thursday in the form of Google@Manchester.
It was a really amazing event with some incredible speakers and the content of the talks was very forward thinking. You know the sort of events that leave you buzzing with ideas when you leave? Well, it was one of those. I’m still mulling the numbers over and thinking about how I can action some of the things talked about to even further improve our clients’ campaigns.
I Tweeted a lot of the key stats on my Twitter channel during the event but 140 characters only allows you to say so much. So here is a (much lengthier) summary of the main takeaways from the event.
We were fortunate enough to hear from some great and well informed speakers, with the sessions including:
I’ll try and summarise 4 hours of data packed sessions here into the quick points:
One of Google’s biggest assets is its data and they were happy to share facts and figures (both their own and those from other sources) in their droves at the event. The main ones:
These were the key stats and facts but it would be impossible to summarise the whole event. Instead, I’ll be blogging in more detail over the next couple of weeks about various things discussed at the event and what they might mean for businesses in real terms!
Get 123 pages of expert advice straight to your inbox.
About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
Have you ever struggled with idea generation? There is a constant demand to stay ahead of competitors in any industry you might find yourself in. One of the fundamental ways of doing this is to remain innovative; challenging your business with new answers to existing questions and adapting to major changes within your own industry […]
Despite online sales soaring for most big multi-channel businesses, it has been predicted by Accenture that the “brick-and-mortar store will continue to make the largest revenue contribution until at least 2026”. This directly ties to the importance of local search, allowing businesses to be found easily online, which translates to a store visit and subsequent […]
Public Relations, one could argue has been around since the dawn of time. Ever since humans have been able to talk they’ve been able to persuade. But, when did we begin to make a business out of it? So, what is Public Relations? First things first, what is PR? Defined by the ever trusted CIPR, […]