Fawkes Cycles is a specialist retailer of cycling equipment, accessories and parts for road and mountain bikes, established in 2009.

The advanced Ecommerce system powering the Fawkes website was designed and developed by Citrus Lime, an agency specialising in premium end Ecommerce, EPOS and stock control solutions for independent retailers.

Citrus Lime and Fawkes Cycles approached Tecmark for a SEO campaign that would ensure the website attracted a large volume of qualified, high converting traffic. Prior to our campaign beginning, the majority of traffic to the Fawkes Cycles website originated from PPC.

Tecmark began a SEO campaign in October 2010 and a PPC campaign in June 2011.

Ecommerce SEO Case Study

Screenshot taken from Google Analytics. Figures blurred in the interest of client confidentiality.

  • 2600% increase in non-brand organic traffic in the opening 6 months of the campaign.

  • 133% increase in non-brand organic revenue in the opening 4 months.
  • 1,556% further  increase in non-brand organic revenue between months 4 and 5
  • 222% additional increase in non-brand organic revenue between months 5 and 6.