We’re asked a lot in this industry about the price of SEO. Unsurprisingly, those of you not familiar with the industry, pricing variation across the market and the cost of campaigns in general is a bit of a mystery. So we thought we’d clear up the most common questions we’re asked here.
This isn’t a question per se, but more a note. While we’re asked a lot about the cost of SEO, the fact is that your campaign strategy should be such that, after an initial period (which will again vary industry to industry) SEO isn’t costing you at all!
The objective of SEO is to generate a healthy ROI, rather than to continue to be a cost burden indefinitely. So perhaps the word “cost,” would be better changed in this context, to “investment.”
However, for the purpose of answering the most common questions we come across, we’ll stick with the lingo!
Honestly, it’s like asking the length of a piece of string. You will find some agencies with a standard pricing model and for me personally, that’s always been a bit of a mystery. How can you put a standard price on a SEO campaign before you even know anything about it? Here are just a handful of the factors that can influence the cost a SEO campaign:-
So setting a standard price really isn’t possible. Every single SEO campaign is different, has different objectives, different requirements and thus different costs associated with it.
Unfortunately, that means the answer to “˜how much does SEO cost?’ is a simple, “˜it depends.’
If you seek out SEO quotes from five different agencies, I’d be incredibly surprised if even two of the quotes came back the same. There may be minor differences or, in some cases, major ones. There are some agencies who’ll quote prices at the £100.00 per month mark while others might be ten times that.
But there’s a good reason!
The cost of a campaign to an agency depends entirely up in its method of delivery. The core requirements of a SEO campaign (at the very simplest level) are:-
The more competitive, in SEO terms, your keywords are, the more time and money will have to be spent on the campaign by your SEO agency.
Because different agencies will invest different levels of time and money according to their own methods, prices are bound to vary.
SEO is generally not just a one off cost and that’s because all of the above need to be continually done.
You could stop your SEO campaign and perhaps enjoy the rankings you have gained for quite some time after stopping. A week…. two weeks… a month…. maybe more. It all comes down to what your competitors are up to and what the search engines are up to as well.
If you operate in an industry where your competition are acquiring new links and updating their site each month, then in order to maintain any kind of positioning, you need to be doing as well.
Google also makes frequent updates and changes to its algorithm, which means your SEO campaign will often need to change accordingly.
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About the Author
Stacey joined us in 2009 as a junior copywriter; now she’s a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US – including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.Visit Stacey's Page
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