Our task was to create a digital asset, drive people to it and influence those visitors to take action.
When Holiday Gems asked us to deliver increased traffic, search visibility and booking conversions, we knew we needed a plan.
That’s because they faced two considerable challenges:
From early- and medium-stage researchers through to those ready to book, we produced an SEO strategy designed to follow customers down the entire purchasing funnel.
We aimed to drive engagement and conversions through keyword-targeted interactive content.
And we set out to boost awareness and backlinks through news-related PR activity.
In three years, organic traffic jumped by 514%.
Year One: Organic year-on-year traffic up 199%
Year Two: Organic year-on-year traffic up 51%
Year Three: Organic year-on-year traffic up 36%
Holiday Gems now benefits from a healthy six-figure organic audience each month.
They rank highly for headline keyword terms, often outperforming their bigger rivals and their huge advertising spend.
Traffic and bookings come via thousands of short, medium and long-tail keywords, from the big headlines though to medium-tail destination searches and long-tail research queries.
And that highly targeted SEO strategy also delivered another notable result: Holiday Gems’ organic traffic conversion rate is 21% higher than their paid traffic conversion rate.
To find out how we can help you, contact our team today.
A major part of creating or improving on a local search strategy is ensuring your business can be found within online listings when searched for by potential customers. While there are plenty of sources to find information online, by far the most popular is Google, who offer Google My Business as a functional platform for […]
Has your business struggled to get customers through the door in 2018? UK consumers have become fairly used to major high street brands struggling and in worst case scenarios having to close down completely due to lack of footfall. This has led to many well-loved brands having to close their doors permanently – but could […]
Savvy businesses who rely on local search will already be well aware that the key to getting new customers into their stores is by increasing their online visibility; making sure they can be ‘seen’ by anyone who happens to search for ‘jewellers near me’ or ‘closest cinema’. Thankfully there has also been a number of […]