We were tasked with building a new backlink profile for Mercedes specialist Dronsfields that would boost awareness and natural search traffic.
After previous bad experiences, the client wanted a whiter-than-white approach that would build high-value, PR-based links.
We challenged students at Manchester Metropolitan University to select a piece of scrap metal from Dronsfields and turn it into a piece of art.
The task – a spin on TV’s Scrapheap Challenge – involved turning the scrap into a sculpture. The finished sculptures were exhibited and auctioned off, raising funds for partner charities.
Local press, students and charity representatives were all invited to the auction, and the event generated coverage both online and in traditional print media.
The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […]
Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.
It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]