In January 2011, we released version 1 of our own analysis into UK mobile web traffic.
The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.
6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.
We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.
This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.
Key Mobile Web Traffic Findings
The complete PDF is available to download at the bottom of this post. But here are the key points.
- Mobile now accounts for 12.59% of UK web traffic.
- This figure has increased month on month since March 2010 – 17 consecutive months of growth.
- Apple still accounts for the lion’s share, with 58% of mobile visits coming from iPhones and an additional 17% coming from iPad devices.
- Android has experienced quick growth in terms of the proportion of web visits it accounts for. In January, Android made up just 10.6% of mobile web visits. This has since increased by over 37% – in July 2011, 14.6% of mobile web visits were accounted for by Android devices.
- Blackberry is experiencing a decline. In January, it accounted for 6.1% of the web visits in our study. In July 2011, this figure was just 3.5%, illustrating a decline of 42%
Mobile Internet Statistics
You can download the complete PDF here: Mobile and UK Web Traffic August 2011