UK Mobile Internet Statistics – August 2011



uk mobile internet statistics august 2011
In January 2011, we released version 1 of our own analysis into UK mobile web traffic.

The data illustrated a massive 4000% growth in the proportion of UK web traffic accounted for by mobile devices, the number having jumped from 0.02% in September 2009 to 8.09%. We also found that Apple far outperformed Android and Blackberry and anticipated a further increase in mobile web traffic in the coming months.

6 months is a long time in mobile and we have revisited the data and updated our findings up to the end of July 2011.

The Data

We used data from the same sources as in version 1. The figures are taken from Google Analytics, from several different UK websites in several different niche areas. This gave us between 1.5 million and 2.4 million total web visits (the vast majority of which were UK) to work with.

This quantity of data gives us a in depth insight into how quickly mobile web traffic is growing and in addition, the different web devices accounted for this growth.

Key Mobile Web Traffic Findings

The complete PDF is available to download at the bottom of this post. But here are the key points.

  • Mobile now accounts for 12.59% of UK web traffic.
  • This figure has increased month on month since March 2010 – 17 consecutive months of growth.

uk mobile internet statistics august 2011

  • Apple still accounts for the lion’s share, with 58% of mobile visits coming from iPhones and an additional 17% coming from iPad devices.
  • Android has experienced quick growth in terms of the proportion of web visits it accounts for. In January, Android made up just 10.6% of mobile web visits. This has since increased by over 37% – in July 2011, 14.6% of mobile web visits were accounted for by Android devices.
  • Blackberry is experiencing a decline. In January, it accounted for 6.1% of the web visits in our study. In July 2011, this figure was just 3.5%, illustrating a decline of 42%

Mobile Internet Statistics

You can download the complete PDF here: Mobile and UK Web Traffic August 2011

If you enjoyed that article, here are some more you might like:

Tecmark Author Stacey MacNaught

About the Author

Stacey MacNaught: Search Director

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.

Visit Stacey's Page
  • Seven Tools For Clear Communication
  • Make your content work harder by mapping it to your customer’s journey
  • Next.co.uk – the first victim of Mobilegeddon?

  • Latest from Tecmark


    It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]


    Local SEO is becoming more and more important for businesses looking to cater to a potential online audience of millions who might be trying to search for them on a local level. The opportunity to capitalise on these searches is huge! Businesses with multiple locations, however, have a much more difficult challenge than single store […]


    Having a solid local SEO strategy in place is becoming more and more important for businesses wanting to keep up in an increasingly digital marketplace. The way customers access information and make a purchase is seamless to the point where if they cannot find contact information for your business instantly, they will ultimately choose one […]