UK Mobile Internet Usage Statistics Highlight Business Opportunity!

23% of the UK’s mobile phone users now use their handsets to access the internet That’s according to Ofcom’s latest findings and marks a growing trend in the British population going “mobile” in their browsing.

Of course, much of this usage can be attributed to the 26% of UK mobile users who now have Smart Phones and as the uptake in such handsets increases, so too will mobile internet usage, reiterating the importance of reaching out to this market as part of an Internet Marketing strategy.

What the stats don’t tell us is how many people use their mobile devices exclusively – completely omitting use of a computer at all. With tablets such as the iPad and similar devices soon to be released by competitors though, most casual internet users can quite feasibly get by using mobile devices alone for their Internet. Could this be the next trend?

Most mobile devices are generally aimed at internet content consumers, rather than creators. But as a large proportion of the general “˜consumer’ population categorise themselves as such, this continues to be a growing marketing opportunity for businesses.

From e-commerce apps, to store fronts and simple brand awareness fun apps, the commercial benefit of iPhone, iPad, Android and Blackberry development is becoming more evident with every bit of research carried out into user habits.

Stacey MacNaught

Stacey MacNaught

Stacey joined us in 2009 as a junior copywriter; now she's a recognised figure on the global speaking circuit, having wowed audiences in the UK, Europe and US - including at MozCon 2014. She leads our search team and works with clients to deliver high-level campaign strategies.