Data-driven content

Delivering success with data-driven content marketing



From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.

Stories like the growth of mobile access to the internet and how smartphones are slowly taking over our lives.

Stories that gain social media traction, backlinks, media coverage and brand visibility.

Data-driven content works for all businesses

From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.

Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.

The advantages of well-executed data-driven content marketing include transparency, authority, value and education.

But good data-driven content is still rare

We’ve been using data in our own content marketing since 2010.

So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.

Talk to us about data-driven content for your business.

Tecmark Author Tecmark Development

About the Author

Tecmark Development:

Visit Tecmark's Page

Latest from Tecmark


It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]


Local SEO is becoming more and more important for businesses looking to cater to a potential online audience of millions who might be trying to search for them on a local level. The opportunity to capitalise on these searches is huge! Businesses with multiple locations, however, have a much more difficult challenge than single store […]


Having a solid local SEO strategy in place is becoming more and more important for businesses wanting to keep up in an increasingly digital marketplace. The way customers access information and make a purchase is seamless to the point where if they cannot find contact information for your business instantly, they will ultimately choose one […]