From gathering data sets to completing data analysis, our team are experts at teasing out the best stories.
Stories that gain social media traction, backlinks, media coverage and brand visibility.
From small businesses making national headlines through their own research to large organisations driving conversions and assisted conversions by repurposing their own data collection, we understand how to maximise data-driven content marketing.
Our work with Holiday Gems produced ‘Where Should I Go On Holiday?’, an interactive quiz that transforms data submitted by users into direct and assisted conversions.
The advantages of well-executed data-driven content marketing include transparency, authority, value and education.
We’ve been using data in our own content marketing since 2010.
So while others are still getting up to speed, we’re ahead of the curve – and we intend to stay there.
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The Google My Business tool just became a lot more helpful, again You can now add your service areas to Google My Business if they’re different, or more widespread than your physical address. This is a significant update that has solved a common, and detrimental issue for many users. Find out all about the update, […]
Google is constantly evolving and changing – that’s what makes it simply so innovative. With so many developments consistently underway, it’s easy for some to pass you by without any notice. However, if you’ve a keen interest in search then there are a few Google updates that you really ought to know about.
It’s estimated that around 50% of consumers who conducted a search on their smartphone to find a store visited the store that they found within a 24 hour period and 18% of people even went as far as to secure the intended sale that very same day. Local search refers to consumers using terms such […]