At Tecmark when we start working on a new campaign, one of the first things we request access to is Google Analytics. For SEO teams in particular it’s a really important tool to measure how well our campaigns are performing and if our clients are getting a good return on investment. Read more
Those who work within the digital PR team (outreach, content promotion, campaign performance– what ever job title you may hold) will know that it can be very frustrating when you receive no response from people you contacted with your campaign content. Read more
We’ve already talked about how to take your copywriting to the next level, but let’s chat about blogging for a second. Too many times, we see businesses and individuals churning out a conveyer belt of blogs, many of which hold little to no value to the site they’re published on. Read more
In order to ensure the best possible review, you need to make sure that the blogger is the perfect candidate for your campaign, the product arrives in immaculate condition and you have tried to adhere to the bloggers requests and make the process as simple possible for both yourself and the influencer. Read more
Load speed is sometimes overlooked as a component of a website’s technical wellbeing. If a website is too slow in displaying pages (or products) that a user wants to see, it can be damaging to both web traffic and ecommerce values. Read more
Getting your foot in the door at a PR agency or with an in-house team can be a challenge, especially in such a competitive industry. Here are 4 tips to help you stand out from the crowd and help make your transition into the PR industry as stress free as possible. Read more
Liverpool have topped the Premier League social media table yet again, by quite a considerable amount. Read more
Blogging is still a very important factor of a website, and a powerful tool to have as a business. It helps drive traffic to your website, which helps convert that traffic into leads, it establishes authority, and for days, weeks, months and years – those hardworking posts will be driving results. Read more
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Do you know if your website is safe? It’s a valid question given the current climate of leaked personal details and how some companies handle the information of their customers. With new GDPR compliance coming into play in 2018, many companies are taking extra precautions to ensure their customers’ data is safe. You may have […]
Happy New Year everyone! As we all know the transition into the new year is a time for reflection, hope and new beginnings. However, it often brings with it a descent into copywriting madness, with god-awful clichés often popping up out of nowhere – yes we’re looking at you #NewYearNewMe crowd.
When it comes to building a decent website, content really is still king. The key to creating decent copy that not only draws readers to your site, but also gets your brand message across, is to make it compelling. You want to create something that’s actually worth reading – not just a scrambled up splurge […]