Awareness, Reputation and Image are all key parts of any website design. They all have a major part to play in the success of any website. Here are five tips to ensure your design really hits the mark.
Understand your Target Audience
Understanding the audience is a topic often skimmed over but it’s actually really important. If you don’t know who you’re designing for then you could be missing out. It’s important to remove your own preferences and those of your client from your design process.
You’re designing for the customers, not the client themselves. Find out as much as you can about their business, the people they deal with and the audience they want to target. This will have a big part to play in your design process and will ultimately yield better results.
Remember: You’re designing to reach a goal, an objective. You need to be clear on that before you can reach it.
Break the Mould
If your website looks and feels like everyone else’s, does it really represent the business and its goals? The answer is probably not.
Following standard design treads can make your design too safe, too flat. It’s important to experiment and try something different to make the design stand out from the crowd.
An example where breaking the mould can really improve your design is imagery. Avoid stock photos, they may look okay but it’s very likely that they’re being used elsewhere. Try taking your own photographs or getting a professional photographer on board with the project.
Visuals with Thought
The visuals of your design speak a thousand words so making it eye-catching can be the difference between a user staying or leaving the website. It’s important to consider the type of content that is going to be used when creating the design.
There are a number of options to consider including:
– Interactive content (such as a quiz)
Using these types of visual can retain visitors on your site and when used effectively can steer them to your goals. After all, that what you want.
The content on the page can say a lot about the business you’re designing for. Use this content as part of the design to sell the message to the user.
Make sure that key selling points are clear and what they should do next is obvious. Providing strong call-to-actions is a great way to encourage the potential customers to this objective. The inclusion of animation or movement is a great way to draw the attention of visitors, so consider how you could incorporate this into the design.
It’s also important to spare a thought for the things you don’t want. Such things like pop-ups. Sure they are great at getting in your face but it’s rarely a positive experience for the user. In fact, you could lose a potential customer altogether if you go with the popup method.
Experience is Key
We’ve all been there, looking at website without a clue to what’s going on, not knowing where to find what you’re looking for. What do you do? Leave.
The experience of a website stems all the way from the planning stages to the finished result. By now you should know who you’re designing for and what your objective is. Time to make sure the experience to that objective is clear, simple and fast.
Think about speed. How quickly can you guide users to meet your goals? Does your design highlight the journey you want them to take. User Journeys are great when planning out the steps involved to meet any objective.
If your objective is to get users to sign-up for an account. Are your call-to-actions clear, are the benefits in front of them and does the form only have the essential fields? No one wants fill out a lengthy form.
Seeking feedback on your design is critical, ask everyone but most importantly your target audience. It’s great that your client loves the design but will it work with the people you want to engage with it?
This feedback will shape your design, don’t be afraid to take your findings and design changes to your client. Show them why the design is like this and supported by evidence most clients will understand and accept this.
Want to know even more?
Give your content marketing another boost by getting our four free digital marketing ebooks and our weekly content marketing newsletter.
You’ll immediately receive 123 pages of expert insight straight to your inbox.
Get 123 pages of expert advice straight to your inbox.
About the Author
Joe joined Tecmark in March 2016 as a web developer, he now leads our development team who create and manage a wide range of online lead generating project. With a strong eye for attention to detail he ensures we deliver high quality, user oriented online experiences.Visit Joe's Page
A major part of creating or improving on a local search strategy is ensuring your business can be found within online listings when searched for by potential customers. While there are plenty of sources to find information online, by far the most popular is Google, who offer Google My Business as a functional platform for […]
Has your business struggled to get customers through the door in 2018? UK consumers have become fairly used to major high street brands struggling and in worst case scenarios having to close down completely due to lack of footfall. This has led to many well-loved brands having to close their doors permanently – but could […]
Savvy businesses who rely on local search will already be well aware that the key to getting new customers into their stores is by increasing their online visibility; making sure they can be ‘seen’ by anyone who happens to search for ‘jewellers near me’ or ‘closest cinema’. Thankfully there has also been a number of […]